Thinking on AI visibility
The AI search intelligence brief.
Research, guides, and case studies on how brands get cited by AI assistants, and what moves the needle on citation share across ChatGPT, Claude, Perplexity, and Gemini.
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How to audit your site for AI visibility
Most teams know their Google rank. Almost none know how often their brand is cited by ChatGPT, Claude, Perplexity, or Gemini. An AEO audit closes that gap in roughly an hour, and the output is not a vanity score, it is a list of concrete, fixable defects.
How to Structure Content That AI Actually Cites
Most "AI SEO" advice falls into two camps. One camp says nothing has changed — write good content and the models will figure it out. The other camp prescribes elaborate prompt-engineering rituals that read like cargo-cult science. Neither is useful. The honest answer is that language models reward a small set of structural choices that good writers have always defended for human readers — and punish a small set of habits that crept into content during the keyword-stuffing era. Here is what we have seen actually move citations.